Urban households & Online ordering
At 1990 Research Lab, we took a close look at how urban families' food habits have changed over the past decade. As dining out and ordering online transitioned from luxury to daily norm, we sought to understand how families make decisions about where, when, and what to eat. Our study spanned five cities and included in-depth conversations with 12 individuals, painting a vivid picture of contemporary food management. We've captured their stories in a compelling mix-media narrative, accessible to all. This research not only reveals the transformation in urban dining but also provides valuable insights for businesses looking to tap into the changing landscape of family meal planning and consumption.
User Interviews, Urban Households