Personal finance survey
At D91 Labs, we noticed a gap in understanding how ordinary people in India make decisions about their money. What drives them? What scares them? To get to the heart of these questions, Personal Finance Survey was launched in April 2020 during the lockdown. A total of 452 responses were recorded. The results of the survey were analysed and published as a report for public consumption.
(PS: This project was conceived and executed by Dharmesh Ba with the help of colleagues at Setu. Dharmesh established D91 Labs for Setu, India's first user research lab focused on Fintech.)